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December 23, 2021

The Top Insurance Marketing Ideas To Save Time and Close More Deals


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Insurance companies have a lot of competition when it comes to closing deals. If your company is looking to close more business, it's time to get creative with your marketing efforts. 

Marketing is the lifeblood of any insurance agency. It's what can often set one business apart from all others in your area, and lead to more sales - especially when done correctly. But with so many marketing ideas and channels to choose from, it can be tough to know where to start. 

Here are our top insurance marketing ideas to help you save time and close more deals:

Hire an insurance marketing consultant

Many businesses find it helpful to hire a marketing consultant who specializes in the insurance industry. This professional can help you develop a marketing strategy that is tailored to your specific needs and goals, and can also provide ongoing support and guidance. They can help you develop a marketing plan, identify your target market, and recommend specific marketing channels that will work best for you. 

Create a dedicated customer service line

If you want to close more deals, it's important to provide excellent customer service. One way to do this is to create a dedicated customer service line that potential and current customers can call for assistance. This will show your customers that you're serious about providing top-notch customer service and that you're willing to go the extra mile to ensure they're happy customers. This will increase the likelihood that they will refer you to their friends or colleagues. It is also good to encourage all customers to save your number on their mobile phones. If your customers have your number handy, they can easily refer their friends to you.

Provide video tutorials

Customers are more savvy than ever. They want to do their own research before buying anything, which is why video tutorials are so powerful. Make sure the video tutorials are high-quality and easy to follow. It’s also an excellent opportunity to put a face to a name and respond to frequently asked questions. 

Develop a Referral Program 

Referrals are one of the best ways to grow your business. If you have a good referral program in place, you'll likely see an increase in sales. A referral program is a system where current customers are rewarded for referring new customers to your business.  If your customers are happy with the services you provide, they will refer their friends and colleagues to you. To make sure this referral activity continues, it's important to implement a strong referral program that rewards customers for referring new business to you. 

Lead generation

Lead generation is a smart way of soliciting prospects without going directly to the customers. You can generate leads on your own, or buy insurance leads from companies that specialize in lead generation. However, the bottom line should always be the quality of the leads generated, either from your side or from commercial lead vendors.

Make good use of social media platforms

The majority of US adults spend a significant portion of their daily lives on social media. Social media channels like Facebook, Instagram, LinkedIn, and Twitter are great platforms for marketing your insurance products and services. You can use social media to build relationships with potential and current customers, share valuable content, and run promotional campaigns. You can also obtain contact information from potential customers through social media.


Looking for ways to promote your agency on social media? Level-up your agency's social media presence to attract new clients with our 15 social media sales templates.

Identify people who may need insurance services in the future

Good use of social media will also help you identify potential customers who may not need insurance services immediately, but they are most likely to require the services in the future. While sometimes you may be tempted to concentrate on customers that may need your services immediately, it is always good to maintain a contact list for future customers. The contact list can include emails and mobile phone numbers. The contact list you have prepared forms tomorrow's customers.  It is, therefore, good to contact the customers immediately and let them know you offer insurance services, in case they require them in the future.

Offer free consultations

When you offer free consultation, you get an opportunity to understand your potential client and learn about the insurance product that may solve their needs before pitching it at full price. Once you understand your customer, you often give personalized solutions that amplify the customer's trust in your services. A satisfied customer becomes your best brand ambassador who benefits your business with referrals.  

Keep in touch with your clients through newsletters and online presence

It is always good to keep in touch with your customers. One way to maintain contact with your customers is creating newsletters to keep your clients updated on the latest industry news. The newsletters can be printed and sent to clients via mail or soft copies sent to the client's email. However, sending the newsletters through email is more convenient and cheaper than sending hard copies.

An online presence also helps you to maintain contact with your customers as well as connect with potential customers. Ensure your website is up-to-date and includes all of your contact information, in case a customer wants to contact you. You can also maintain an online presence through social media channels that also double as your marketing medium.

Social media platforms like Facebook, LinkedIn, help you find new leads and connect with potential customers, which makes them excellent marketing platforms. Through the leads generated from social media, you will get potential customers that request more information about your services and always offer free consultations to them. You can also invest in a marketing automation software that will help you close more deals.

Local SEO

Insurance agencies that take their insurance marketing seriously understand the critical role of search engine optimization (SEO). Local SEO is all about maximizing your business's visibility in the search engines of local customers. In fact, it is a highly effective strategy used by agencies to make their website easily visible for local customers.

Local SEO refers to optimizing your business's website and online presence for local searches. When a user conducts a search on the web for a business that provides the services they need, they will see a list of businesses that meet their search criteria. The user will then select the business that is closest to them, based on their current location. You can improve your local SEO by optimizing your website and business listings for local keywords. You can also build citations on various directories and review sites.

Make use of analytics tools

Analytics tools help you to assess the effectiveness of your chosen marketing idea. The tools will help you identify what works best for you and what is not working, depending on the number of conversions you get from your marketing strategy. The effectiveness of your marketing ideas should also be measured on the basis of time taken to close the deal. An effective idea helps you to close more deals in a shorter time.

Use CRM to maintain client relationships

Customer relationship management (CRM) is a tool, or system, that helps you manage your relationship with customers and potential customers. A CRM helps you to streamline your operations, enhance customer experience and services, increase sales and profits. When you have a good CRM system, you not only attract more customers from referrals, but also retain them. As mentioned earlier, you can enhance your CRM by being efficient in customer service, maintaining constant communication, offering free consultations and being available for your customers during emergencies.

Create targeted marketing campaigns

You can improve your marketing strategies by organizing targeted marketing campaigns. A targeted marketing complaint involves identifying an audience that is likely to be interested in your products and then promoting the services to the audience. One advantage of targeted marketing is the rate of conversion. Since you already know the interests of your target audience, your work is to develop promotional messages that offer practical solutions to them. The targeted market campaign helps you to save time and close more deals.

Finally, keep abreast with the trends in the insurance industry. Keeping yourself updated on different issues helps you to stay ahead in the industry, and creates a competitive advantage that makes it easier for you to market your products. One of the trends that should not overtake you is the use of InsurGrid marketing tool for P&C insurance agents, which gathers dec pages at half the time and increases closed rates by 50%. 

We can help

Marketing insurance products can be challenging, especially if you are new in the market. However, you can overcome these challenges by developing effective marketing strategies for your company. 

If you need to save time and close more deals, consider a marketing tool like InsurGrid. With just a few simple clicks, your clients can quickly, easily and securely share their insurance information. We help P&C agents collect dec pages in half the time, increase close rates by 50%, and improve retention.